When launching a business, the name always is a hard part. It is meant to mean something. The search for a name coinsided with another mayor event in Rens’ life. When Rens found out he was going to be a dad he started imagining telling his unborn son stories about the life lessons he found. The character through which he started imagining these stories was a boy called Zyn (which is also a derivative from the Dutch word for Being).

It hit Rens to use this name for a business as it closely connects to the believe that all there is to do is to Be. Which is simple to understand and not always easy embody. Tuning really closely to to core of what ZYN Tribe is meant to share ‘Embody what you Know’.

ZYN Tribe aims to offer individuals, teams and businesses an introspective approach to achieving what they most deeply want. Instead of offering tools and models that allow a different way of doing, we focus on why things are they way they are. Once that is well understood, we can start designing an alternative. This design will use aspects of and expertise in leadership, psychology and organizational structure but determined and decided upon by the individual, team or business.

Once that desired design goal, vision or dream is set the fun continues. Using an approach with deep exploration and experiments to find what works we will get to understanding the goal to eventually embodying it, BEING it.